His diverse professional background offers him a unique perspective on a range of artist marketing strategies.Amazon Prime members can now listen to 100 million songs and an assortment of podcasts without paying more as part of a benefit upgrade announced Tuesday. His past music industry experience ranges from playlist pitching at independent label AntiFragile Music to social media management at music marketing agency Burstimo. He continues to explore the latest trends at Music Ally, regularly conducting research and hosting webinars on topics such as gaming and livestreaming. Kush has always had a keen interest in technology, initially working at a financial technology company after graduating from The London School of Economics. Kush also works across Music Ally's marketing services roster and has worked on campaigns for the likes of Hollywood Records, Blue Raincoat Music and Rare Sound.
He worked with a broad spectrum of clients including Sony, Universal, Warner, Beggars Group, BBC, MMF, BPI, AIM, BIMM, Berklee College of Music and Platoon. Kushal (or Kush for short) was Music Ally's Head of Training, responsible for delivering digital strategy workshops and consultancy to the music industry.
On top of that, we will showcase marketing and promotional tools within the app which you can integrate into your artist’s marketing strategy – pitching music for playlist and station consideration, recording voice messages with Spotlight, and livestreaming by connecting the artist’s Twitch account with their Amazon Music for Artists profile. We will explain what kind of data is available as well as how to interpret and utilise this data to get the best out of Amazon Music for Artists. In this course, you will learn about how you can get access to an artist’s streaming data and promotional tools on Amazon Music for Artists – depending on which role you have in the industry. It’s therefore paramount for artists and their teams to understand an artist’s performance on the service and to use the available opportunities to connect and engage with fans more deeply. Amazon Music is one of the biggest global streaming services with unique possibilities within e-commerce, livestreaming and voice.
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